Internet Marketing: SEO, PPC, Shopping Comparison and Analytics

Google Adwords landing page quality

ziavras — Fri, 17 Nov 2006 02:59:27 +0000

Google official Adwords blog answers questions on Adwords landing pages. CTR and Google Analytics not considered in quality score. Using Website Optimizer will not improve score only On page relevance make a difference. No big surprises here.

Google Yahoo MSN Sitemap

ziavras — Fri, 17 Nov 2006 02:33:02 +0000

SEO Scoop earlier today broke the news that MSN and MSN will now be supporting Google sitemap protocal. Google, Yahoo, and MSN are going to collaborate changes and enhancements to the sitemap protocol on this jointly-maintained site sitemaps.org.

Visit original post at Google webmaster central blog

How to track Google Checkout in Google Analytics

ziavras — Sat, 04 Nov 2006 06:02:19 +0000

Google Analytics now supports tracking for Google Checkout; all you need to do is add some javascript on pages with Google Checkout button and your ready to go, you could follow instruction here.
This obviously helps Adwords advertisers view ROI and Revenue per Click previously unavailable.

Microsoft updates adCenter Labs Tools with Search Funnel Tool

ziavras — Sat, 04 Nov 2006 05:42:45 +0000

Microsoft has released a brand new useful tool for their adCenter Labs suite to analyze your visitors search behaviors. Microsoft’s new tool Search Funnel helps search engine marketers view keywords people typically searched before and after that.

Shopping Comparison Engines cpc rates

ziavras — Tue, 03 Oct 2006 11:33:58 +0000

Brian Smith from comparisonengines.com post current cpc rates for shopping comparison engines Shopping.com, Shopzilla, NexTag, and Yahoo!.
Click here for shopping comparison engine cpc rates

Google Base Store Connector

ziavras — Tue, 03 Oct 2006 11:03:42 +0000

Google Base Store Connector enables merchants to upload their current Amazon, eBay and Yahoo stores in Google Base Index, This New tool based on Google Base API automatically formats your items in proper Google Base format along with a link directly to your site on eBay, Amazon or Yahoo
Found on Google Base official Blog

Matt Cutts Interview

ziavras — Sun, 01 Oct 2006 07:30:56 +0000

John Battelle interviews Google’s Spam Commissioner Matt Cutts
Click here for inteview

Top Analytics Blogs

ziavras — Sun, 01 Oct 2006 03:12:56 +0000

Avinash Kaushik presents his third annual round up of the top 10 web analytics blogs using fancy technology.

1 Hitwise Intelligence

2 E-Consultancy Internet Marketing Blog

3 Google Analytics Blog

4 Occam’s Razor

5 Web Metrics Guru

6 Web Analytics World

7 Unofficial Google Analytics Blog

8 Eric T. Peterson’s Analytics Weblog

9 Increasing your website’s conversion rate

10 Inside Web Analytic

Click here for full post

Battelle Searchmob add me Button for wordpress

ziavras — Thu, 14 Sep 2006 03:15:49 +0000

John Battelle just launched a digg like site for the search industry; its called SearchMob (humm), well since anyone with any common sense would want to be featured on his site and what better way then to have a custom button just like the rest of those social sites right on your blog.

How to:
just paste the code below in your wordpress template index.php file.

right after

Inside AdWords - see ads shown around the world

ziavras — Sat, 09 Sep 2006 04:01:54 +0000

Inside Adwords an official Google service overs what other companies have been offering for while, the capability to view what ads our shown in different Geo location, this tools will certainly change the CPC industry and give the smallest websites enough insite to make the right decisions. You could filter attributes down to the zip code! Good bless Google!

Inside Adwords